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CE Credits provided by this presentation:

* FP Canada - 1 General credit  * Advocis - 1 IAFE Approved credit  * FSRA - 1 FSRA Approved credit  * ICS - 1 Life Insurance credit * ICM - 1 Life Insurance credit & acceptable to many other organizations.

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Alan Hoffman

About the Presenter: Bill Bishop

Bill Bishop is an entrepreneur, author, keynote speaker, and BIG Idea coach. He is the creator of The BIG Idea Marketing Success System™ now used by more than 1,500 financial advisors and 5,000 entrepreneurs. His innovation and marketing process helps advisors stand out from their competition, attract more new clients, make bigger sales, and build the future business of their dreams. The process begins by helping advisors develop their unique BIG Idea, something new, better and different that takes everything to a much higher level. Bill is one of the pioneers of digital marketing. In 1996, Bill wrote Strategic Marketing For The Digital Age (HarperCollins)—the first book ever published in the world about Internet marketing. In the book, published in 12 languages, Bill invented the term “digital marketing” and predicted the rise of e-commerce, social media, smart phones, app stores, crypto-currencies, video streaming and AI machine learning. He also forecast many important digital economy issues such as online privacy, cyber-security, identity theft, and data mining.

The Big Idea Advisor

This presentation focused on increasing income 11 times by packaging a "big idea." The presenter emphasized the need for financial advisors to move beyond commoditized services, and shared success stories of advisors who differentiated themselves.  Start now!