Your Partner in Continuing Education

We help Canadian financial advisors and planners earn accredited continuing education credits while gaining practical knowledge that strengthens their practice. Our goal is simple: make CE compliance easier so you can spend more time serving your clients.

Who We Are

Built by an Advisor, for Advisors

CE-credits.ca was founded in 2012 after our founder experienced firsthand the consequences of missing continuing education requirements. After being audited and losing his licence, he recognized how difficult and frustrating it was to navigate the CE process. Rather than accepting the system as it was, he set out to build something better—an education platform that makes earning CE credits straightforward while delivering knowledge that advisors can immediately apply in their practice.

  • Accredited CE

  • Nationwide acceptance

  • Professional learning

Meet Our Team

Alan Hoffman

President, CE-credits.ca Inc

Alan began his career in 1996 as a Financial Advisor with London Life. After 5 years, he moved into the MGA network, where he built an AGA mentoring 25 advisors on advanced financial planning concepts. Alan’s career took an unexpected turn in 2012 after being selected for a CE audit by FSRA’s predecessor FSCO. At this time, Alan sold his practice, and opened CE-credits.ca. Since 2012, Alan Hoffman and CE-credits.ca has been working to create Continuing Education that actually provides Canada’s Financial Advising community with content that is truly relevant and useful within their practices. Through their main on demand site CE-credits.ca, they provide advisors with easy access to earn their CE Credits the way they prefer, through live webcasts, on demand bundles, and a library of over 450 on demand presentations to earn from. Today, CE-credits.ca is the #1 CE Provider in Canada, providing over 250,000 CE Credits to the industry in 2024.

Nadine Freed

VP Operations, CE-credits.ca Inc

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Hailee Hoffman

VP Marketing, CE-credits.ca Inc

As Vice President of Marketing, Hailee leads the company's branding and visual identity, ensuring every aspect of the client experience is engaging, professional, and easy to navigate. Having been with the company for six years, she has played an integral role in shaping its marketing strategy, overseeing the creation of course graphics, email campaigns, social media content, website development, and other marketing initiatives. She also contributes to market research, course accreditation, and the development of CE resources. Hailee earned a Bachelor of Commerce degree from the University of Guelph and gained industry experience through summer internships, where she developed an appreciation for the importance of strong advisor-client relationships. Passionate about design and creativity, she enjoys developing fresh visual concepts that make learning both informative and engaging.